Bill has over 15 years experience in public relations. At Porter, LeVay & Rose, he develops and implements media strategies that serve clients' corporate and product needs. Prior to re-joining PLR in 2007, he worked at such PR firms as Ruder Finn, Ogilvy Worldwide and Manning Selvage & Lee. He has helped raise awareness and drive valuation for such companies as Agouron Pharmaceuticals, Novartis Oncology and Ticketmaster, and has orchestrated high-profile product- and category-awareness campaigns that in many cases involved celebrities, prominent government officials and advocates.
Also an author, he published his first novel, Mary After All through the Dial Press, a division of Random House and has penned articles for The New York Times Magazine and Newark Star-Ledger, among others. He holds a Master's degree in writing from Columbia University and a Bachelor's in English & Communications from Syracuse University, and has served as an adjunct professor at Drew University in Madison, NJ.